The Amazon Ads activation, held at SPA do Vinho, in Rio Grande do Sul, was inspired by the reality show Ilha da Tentação and aimed to create a sophisticated, relaxing and interactive environment, offering C-Level executives an exclusive experience to naturally connect with the brand in a premium setting. The project included several activations, such as a massage area, interactive quiz, giveaways and dedicated spaces for meetings and calls. The use of natural materials and lush landscaping gave the stand a paradisiacal aesthetic, reminiscent of the place where the reality show is filmed, becoming an irresistible invitation to immerse yourself in the universe of the program.

Agência CUCO

November 2024